Business Card Size: The Ideal Dimensions and specifications
A business card represents who you are and what you do. It is important to have a unique element of the design attached to your business card in order to stand out from the rest of the businesses and create a strong brand image. Most of the successful businesses have a secret tip that they do not share with the rest of the world, it is having a perfect business card size in order to impress the potential customers and gain their trust in their brand. The worst thing that you would do to your business is to create an ill-sized business card that won’t fit properly in your customer’s wallet, to remind them of your business at a later time.
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A business card improves the overall brand identity. If you need to improve your business image and get more customers to have confidence in your business, you need to know the most popular business card size, perfect dimensions, and unique specifications.
Standard business card
A standard business card is made up of 3.5 x 2 inches and fits flawlessly and effortlessly inside anyone’s wallet or cardholder. You wouldn’t want to risk your business with a potential client only because you created a bigger card out of a sheer passion for your business. When your client would not be able to fix his card inside his wallet, he would either throw it away or place it somewhere that he is never going to check again. This may waste your money on the card, while also losing an opportunity to gain a possibly long-term client. A business owner knows that this is the worst thing that can happen to your business.
Rounded business card
Rounded business cards can be created when you want to show a fun side to your brand. A rounded business card is essentially a card with rounded borders. It is of 3.5×2 inches dimensions and like a Standard Business Card, it can also fix it pretty easily inside your wallet. Make sure to only use this when your business represents something fun. A professional organization such as a Law Firm that uses rounded business cards are not considered serious enough for the job and loses the client’s trust.
Square shaped card
If you want to go out of your way to attract customers to your business or organization, you can choose a Square Shaped Card. This type of card mostly has a 2.5 x 2.5 inches dimension and has a company logo or information right in the middle of the card in order to balance the information. This type of business card is a great option for event organizers, salon owners, or any other brand that focuses more on entertainment. Like a Standard Business Card, it contains the same information but it is a good option when you want to grab customer’s attention or divert it towards your brand.
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Mini Sized Card
A business card comes in all shapes and sizes, and a mini-sized card is a perfect way to save card and printing costs for your business without wasting extra space. A mini-sized business card is usually 3 inches in length and 1 inch in width. In a mini business card, there is no space in between the information. Everything is a perfect fit within the dimensions. The best part about it is that you do not need to think of extra information to fill it in. Just add the most important information and you’re good to go. this type of business card is preferred when you want to give a subtle reminder to your potential customers about your brand without making them feel like you’re enforcing the brand on them. Most of the times it is used to bring more people to your social media accounts or to make people remember your brand name. You can also add your social media account’s usernames or a captcha code to encourage more customers and build customer trust between them, and your brand.
Fun tip: You can spray Aoud or any other perfume on it to make a lasting impression on the customer.
Long-edged Folded Business Card Designs
A folded, long-edged business card shows the creativity and artistic abilities of a brand. If your business is based on creative pursuits or provides inventive or innovative services, then this is a great marketing tactic for your brand. This card is mostly 3.5 inches wide and 4 inches long, with 2 inches on each leaf of the card. With two sides to print on, this card is perfect as you can get more information printed on it, and your customers can fold and keep it with themselves in their wallets.
If you would like to provide a discount coupon within your business card, this card is right for you. You can print the discount voucher on one leaf and business information on another leaf and get two-in-one benefits from your business card.
Popular Specifications for your business card to make them stand-out:
You can create a business card on the following surfaces in order to make sure it portrays the business accurately:
- Metallic Surface:
Metallic surfaces are great when you want to show that your business is all ‘Bling Bling’. The best way to use it if you are dealing with fancy clothing, accessories, or if most of your potential customers are teens.
- Uncoated Silk:
Uncoated Silk is great if you want an environment-friendly card that can be easily recycled, or used as loyalty cards later on.
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- Coated Silk:
Coated Silk shows that the business provides high-quality, premium services. The message that this type of card provides is ‘We are the ultimate best in our game, and provide the best for our valued customers’
- Kraft board:
Kraft Board is used by businesses that want to portray a hip image of their selves. This type of business card surface has a brown texture and is rather dull. Not only that, if you want to make sure that your business gets more crafty clients, then this is a great choice for you.
Now that you know all about popular business card sizes and their proper dimensions, and the best specifications according to your business type, Go ahead and get the best business card designed for your brand.