Instagram stories have emerged as an effective tool for influencers to engage with their audiences. But their use isn’t simply limited to social media influencers. If used right, Instagram stories can be a good tool for businesses to advertise their products as well. As it stands, most businesses are unable to use the true potential of their social media pages by creating Instagram stories that fail to keep their audience engaged. That’s where a great editing tool like VistaCreate comes in handy.
In this guide, we will go over how you can make your Instagram ads super successful and avoid mistakes businesses usually make.
Strategies for Making Viral Instagram Ads in Stories
1. Add Eye-Catching Visuals
You don’t want your content to appear plain and boring. Therefore, spice things up with some good visuals. Stories are made to be short, which is why you need something that can catch the eye of the user. Visuals are key here, so keep the text to a minimum and use good music that fits in with your ad. Use colors that make your content pop. While we’re on the subject of using colors, it’s important that you incorporate your brand colors into your stories so that viewers can become familiar with your brand. Another tip for building brand familiarity is to use the same style of tone and fonts in your stories. Once you do this, your audience will be able to recognize your business from your unique style alone.
Moreover, you may need to use special editing tools. Instagram comes equipped with a built-in editing tool, but the options it provides are pretty basic. You need more than something basic to stand out. Engaging content can be created using third-party editing tools that have a wide range of useful features.
2. Understand Your Audience
If you want your ad to be successful, you should understand your target audience better than they understand themselves. It’s not enough to segment them based on their age, gender, or income; you have to understand what type of content they like and what could potentially convince them to make a purchase, etc. You can go through the data you’ve already collected from your past Instagram stories and work from there.
3. Engage With Your Audience
One of the most common mistakes businesses keep making is not creating engaging content. You need to make your stories as personal as possible. Add a touch of humor and personality to the mix. If you need inspiration, you can check out Wendy’s Twitter account. Elon Musk is also infamous for his meme marketing.
Don’t be afraid to ask your audience what they want to see from your account. Not only does this increase engagement, but you also get to know your target audience better. You can ask questions, make polls, do small giveaways, and even share memes. Engagement is a vital ingredient in the making of a successful Instagram story ad, which is why it’s on our list.
4. Collaborate With Social Media Influencers
You don’t need to cooperate with A-list celebrities to make your content more interesting. Social media influencers can do that job better. You can find Instagram influencers on almost any budget. If you’re a small business with a limited budget, you can hire an influencer with a lower follower count. If you have the funds, you can hire influencers with millions of followers who can help your stories go viral. You can send samples to influencers for free in exchange for a shoutout or for them to share your stories.
5. The Call to Action (CTA) Should Be Visible
Your story must have a goal or purpose in mind. Do you want your followers to visit your website? Do you want them to swipe up? That’s going to be your call to action. When you’re creating Instagram stories, your call to action should be impossible to miss. You need it to be front and center so that even if your viewers skim through the story, they are able to notice your CTA. Many big businesses incorporate calls to action into their stories. Red Bull is an example of a company that has had success with CTAs.
6. Spark Curiosity With Your Stories
Make your stories spark curiosity within your audience. Curiosity can be a great tool that you can use for marketing. You can accomplish this by teasing what’s to come later on. If you’re about to launch a product, by giving a little sneak peek into the making of the product or sharing a little bit about your product, you can build a bit of hype around your brand.